top of page

Selling Online to China: Tips from the Experts

$114.5 billion dollars is enough money to buy Versailles *and* the Louvre with all their contents.

That is how much Mainland Chinese consumers spent on Alibaba sites and during the “Singles Day” shopping season of November 1-11, 2020.

While actual Singles Day profits are a little more complicated to calculate, the reality remains: if you want to succeed in Chinese retail, you must be selling online… and that takes a lot more than making a Chinese language version of your website.

Foreign businesses looking to sell online in China need to:
* Recognize how their messaging in China is not just a translation of their English materials
* Become familiar with e-commerce platforms like Tmall and
* Understand how to create and leverage WeChat official accounts
* Figure out how to repatriate RMB sales in USD if not using a platform like Tmall

“Selling Online to China: Tips from the Experts,” featured:
• Tony Shan, Head of the Americas, TMall Global and Kaola
• Fiona Chan, Marketing Manager, IBT Online
• Andrew Lawler, Online Business Development Manager, IBT Online

Following the presentations and Q&A were 30 minutes of virtual networking.

This event was cohosted by the Columbus Chinese Chamber, Greater Cleveland Chinese Chamber of Commerce, and the America China Society of Indiana.

bottom of page