Chamber Networking @ White Castle

White Castle Vice President, Jamie Richardson, welcomed the Chinese Chamber to its new Short North location for networking and a crash course in market entry strategy. As the oldest fast food company in the United States, White Castle successfully entered the China in 2017 with two Castles in Shanghai.

White Castle Vice President, Jamie Richardson, welcomed the Chinese Chamber to its new Short North location for networking and a crash course in market entry strategy. As the oldest fast food company in the United States, White Castle successfully entered the China in 2017 with two Castles in Shanghai. Richardson took time to describe how the chain prepared and overcame challenges unique to the Chinese market. Members and friends of the Chinese Chamber enjoyed lively conversation and a delicious spread of White Castle offerings.