Selling Online to China: Tips from the Experts
$114.5 billion dollars is enough money to buy Versailles *and* the Louvre with all their contents.
That is how much Mainland Chinese consumers spent on Alibaba sites and JD.com during the “Singles Day” shopping season of November 1-11, 2020.
While actual Singles Day profits are a little more complicated to calculate, the reality remains: if you want to succeed in Chinese retail, you must be selling online… and that takes a lot more than making a Chinese language version of your website.
Foreign businesses looking to sell online in China need to:
* Recognize how their messaging in China is not just a translation of their English materials
* Become familiar with e-commerce platforms like Tmall and JD.com
* Understand how to create and leverage WeChat official accounts
* Figure out how to repatriate RMB sales in USD if not using a platform like Tmall
“Selling Online to China: Tips from the Experts,” featured:
• Tony Shan, Head of the Americas, TMall Global and Kaola
• Fiona Chan, Marketing Manager, IBT Online
• Andrew Lawler, Online Business Development Manager, IBT Online
Following the presentations and Q&A were 30 minutes of virtual networking.
This event was cohosted by the Columbus Chinese Chamber, Greater Cleveland Chinese Chamber of Commerce, and the America China Society of Indiana.