Chinese Chamber 2016 Fall Networking Event
Autumn networking event at Haiku in the Short North highlighted our dear friend, Dr. Rich Timpone, Senior Vice President of Ipsos Science Center, who provided a short presentation about understanding the Chinese consumer at this event. Ipsos is the third largest research company in the world with offices in 87 countries, and is the largest research company in China.
As businesses move from the simplistic idea of the possibility of reaching over 1.3 billion people in China to considering true strategic opportunities, understanding the diversity of the Chinese consumer is critical to success.
Rich shared insights from research from Ipsos around some broad areas like understanding where people live, their generation and desire for products that meet their tastes, and also on how global and local companies are working to better understand the Chinese consumer.
As businesses move from the simplistic idea of the possibility of reaching over 1.3 billion people in China to considering true strategic opportunities, understanding the diversity of the Chinese consumer is critical to success.
Rich shared insights from research from Ipsos around some broad areas like understanding where people live, their generation and desire for products that meet their tastes, and also on how global and local companies are working to better understand the Chinese consumer.